FAQ

• As one of Canada’s largest owners, developers and operators of mixed-use real estate, we’re at the heart of where people work, live and shop — every day. 

• We create thriving super-urban neighbourhoods where neighbours run into each other; where businesses succeed; where spaces become vibrant places. We generate long-term value and sustainable growth for both our real estate portfolio and our future as community builders.

• First Capital, in partnership with Pemberton Group, is committed to creating a successful addition to the Humber Bay Shores community. The project team will continue to work with local residents, stakeholders and government officials to ensure that its Master Plan will enhance the value and quality of life for those who live, work and visit Humber Bay Shores and the surrounding community. Learn more: www.fcr.ca

Over decades, Pemberton has built its reputation for creating successful residential and commercial developments of uncompromising quality throughout the Greater Toronto Area. A Pemberton condominium rises above the rest because of the dedication, talent and leadership of the team behind it. Our residents benefit from design expertise and superb craftsmanship, and are surrounded by desirable features and truly exceptional amenities.

Pemberton is one of the largest residential condominium developers in the Greater Toronto Area and often ranked among the top high-rise condo developer.

• Toronto is a rapidly growing city, and Humber Bay Shores is one of Toronto’s fastest growing neighbourhoods, with its attractive waterfront location and access to the downtown core – it is a desirable place for people to live, work, shop, and play.
• The former Mr. Christie’s site at 2150 Lake Shore Blvd. W. is the last remaining undeveloped parcel of land in Humber Bay Shores.
• The site is currently underused and vacant with great potential for a vibrant mixed-use community that can complete and enhance the community.
• First Capital is excited to announce it has partnered with Pemberton Group to develop the site at 2150 Lake Shore Boulevard West. With over 50 years of experience building residential neighbourhoods and commercial developments across the GTA, the Pemberton Group will help to realize the vision for a sustainable and inclusive master-planned, mixed-use, transit-oriented community at the former Christie Cookie site. Read the announcement here.

• Public engagement is a key part of the planning process, which will help our team understand community values, concerns and aspirations for the future of the site.
• This community input will be considered along with existing property conditions and constraints, developer aspirations and applicable planning policies to inform the development of a master plan for the site.
• Our goal is to maintain open communication with you throughout our development process. As the project evolves, there will be opportunities for the community to provide feedback about the future of the site.
• We have adapted our community engagement approach to maintain a connection with the community during COVID-19 and ensure interested stakeholders can still participate throughout this process. We launched an online Q&A platform in 2020, which is used to facilitate a number of consultation efforts, including for the proposed Park Lawn GO Station TPAP process. Our aim is to ensure our neighbours have the necessary tools to remain informed, engage with our Project Team and share feedback.

• The vision for the property is for a mixed-use community with high-quality urban design that integrates a range of uses, including community amenities and significant transit, road and multi-modal transportation improvements.
• The future development of this site is an opportunity to contribute to the enhancement of the local and broader community by delivering a number of public benefits.
• Humber Bay Shores is a desirable community with unrivalled access to Toronto’s waterfront. As this neighbourhood continues to grow, a number of infrastructure improvements will be needed to support a complete, vibrant community.
• The 28-acre site is a significant city-building opportunity to create new housing, jobs, retail, and public spaces near local and regional transit infrastructure.

• The land use conversion for the property at 2150 Lake Shore Blvd W. was approved in the summer of 2019 to allow for a mix of uses such as retail, residential and employment through a Secondary Plan process.
• A City-led Secondary Plan Process began in September 2019 which will include public engagement sessions to hear about the local community’s concerns and needs.
• An Official Plan Amendment Application (OPA) submission was filed in October 2019, which includes a proposed integrated GO/TTC Transit Hub as well as improved cyclist, pedestrian and road infrastructure and more places to eat, shop, live, work and experience.
• Ongoing discussions and engagement with Metrolinx regarding the new Park Lawn GO station will continue over the coming weeks and months.
• We have brought on board a strategic communications and community facilitation team, Lux 9 Inc., to support the engagement strategy on this project and have assembled an experienced project team with a full range of expertise, including in transportation, servicing and design.
• A Revised Official Plan Amendment, a new Zoning-By-Law Amendment and Draft Plan of Subdivision applications were submitted to the City with revisions and upgrades to the original Master Plan on May 19, 2020. Key changes include a larger park, potential for two schools, more office space and an improved pedestrian experience on-street and with the new GO station.
• On Feb 26, 2021, a Revised Official Plan Amendment, Zoning By-law Amendment, and Draft Plan of Subdivision application was submitted to the City of Toronto for 2150 Lake Shore, with revisions to the original Master Plan to align with key feedback from the City, as well as with policy directions emerging from the City’s draft Christie’s Secondary Plan. Read the submission details here.
  ● On April 22, 2021, the Christie Cookie Secondary Plan, Urban Design Guidelines & Zoning By-law were adopted by the Planning & Housing Committee at City Hall. On May 5, 2021, City of Toronto Council approved the recommendation set forward by City Staff.

• We believe this project can achieve a number of shared objectives and benefits for the community including the creation of a TTC/GO Transit Hub on the site which would benefit the local community for generations to come, with faster, more frequent, sustainable transit connections within Toronto and to the wider region.
• A complete, mixed-use community will attract investment, supply new homes and provide a wide range of retail and amenities. Mixed-use communities supported by transit infrastructure can create animated, attractive, and safe communities.

• The previous land use designation and existing zoning permits low-density, traditional employment uses such as manufacturing, warehousing and distribution, offices, research and development facilities that do not reflect today’s real estate market realities for the property.
• Former Official Plan permissions were not consistent with our aspirations and did not permit a diverse mix of transit-supportive uses and densities that would help support the integration of public transit on the site.
• The approved land use conversion will allow the project team to build a vibrant complete community and a new heart for Humber Bay Shores.
• Mixed-use communities with a broad range of uses including residential, commercial, employment, cultural, open space, and institutional help to support a transit-oriented community.

• Yes, we intend to preserve the water tower, as a local landmark and a symbol of the community’s industrial roots.

• This is a long-term planning process, and there are a number of steps that are anticipated to take place over the next 3-5 years as part of the overall planning process.
• Please opt in to receive email communications on our home page so we can keep you updated on future engagement opportunities.

• The redevelopment of 2150 Lake Shore Blvd. W. is an opportunity to help turn a Park Lawn GO Station into a reality and integrate GO services with the improved TTC services.
• A new GO station on the site could be developed as Metrolinx continues to transform GO Transit with Regional Express Rail (RER) which will offer two-way, all-day transit on the existing rail lines.
• A new transit hub within a vibrant, mixed-use community node in the heart of Humber Bay Shores would provide residents and businesses with faster, more frequent, sustainable transit connections to Toronto and the wider region.

• Integrating development with investment in transit infrastructure offers opportunities to create neighbourhoods which are pedestrian, cycle and transit-friendly from day one, in addition to providing infrastructure for cars.
• This enhances transportation choice and manages traffic, as well as encouraging the development of complete communities with strong local and regional connectivity.
• There is potential for the site to offer new roads and linkages, in addition to enhancing cycling infrastructure and possible new transit connections.